Steve Jobs Owns Your Living Room

While brands like Microsoft, Yahoo and Google scramble to get a foothold into people’s living rooms, Fortune magazine suggests that it’s too late: Apple has already won the battle of the living room before it even happened. iTunes should soon get access to Disney’s vast library of movies and TV shows and the continued popularity of the iPod will keep Apple way ahead of the competition.

Most of Hollywood is still decidedly hostile to the idea of
distributing anything over the Internet. Jobs and Disney CEO Bob Iger
may have grand plans. But the theatre chains and retailers like Wal-MartResearch) that distribute studios’ DVDs hate the idea; and they still account for virtually all of the studios’ profits.

True enough. But the new partnerships are all incomplete solutions.
Right now you can’t research, download, organize and listen/watch music
and TV shows at home or on the road with anything else but iTunes.
Meanwhile, its lead as the Windows of digital entertainment is only
growing.

(btw - we heard from a WPP exec confim that one of their ad agencies has been working on an Apple TV project!!)

Fortune