Stormhoek Podcast

James Cherkoff and Johnnie Moore taped their conversation they had with with Jason Korman of Stormhoek, the wine brand that has been enjoying considerable success using blogging. Jason talks about the practical applications of the ideas we talk about on our Open Sauce workshops – creating conversations with customers, bypassing conventional market research and design processes, and allowing customers to be really engaged in where the brand is going.

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