Style & Vision In India

Genevieve Flaven from Style Vision trends agency dropped us an excited line after she returned from a trip around India. Echoing what we said yesterday, Genevieve believes India to be one of the most vibrant places to be at the moment.

The India of today is so rich in opportunity, why should business need to concern themselves with mid term lifestyle trends? India is an “Incredibly Promising Economy”, such superlatives are becoming daily mantras. The fact is that Indian consumers are not yet saturated. They enjoy buying things. They want the good-life; efficient, affordable and colourful (dare I say flashy?) solutions to their daily verve.

The busy shopping malls that flourish everywhere in the cities or the crowded cinema multiplexes, that enlighten the Indian nights, attest this new consuming fever. Amid this zealous development a tide of demanding, well informed and disloyal consumers have emerged. This new wave of patrons is turning conventional marketing and brand ideals on their heads.

India Trip Notes & Photos