menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

The Rebirth Of Trend Spotting

Guy Brighton
  • 2 january 2006

An article in the NY Times looks at how ad agencies are trying to keep in touch with trends.

The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their advertising agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again. Some agencies are responding by honing their trend-spotting skills.

(Maybe they should be reading IF and PSFK! :)

New York Times Article

PSFK Writer Guy Brighton
  • 2 january 2006
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store