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The Rebirth Of Trend Spotting

Advertising
Guy Brighton
  • 2 january 2006

An article in the NY Times looks at how ad agencies are trying to keep in touch with trends.

The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their advertising agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again. Some agencies are responding by honing their trend-spotting skills.

(Maybe they should be reading IF and PSFK! :)

New York Times Article

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