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The Saturn Brand Experience

By Guy Brighton on January 23, 2006

During the Jan 16 American Copywriter podcast, Tug gives an interesting description of his recent Saturn car purchase – what he calls a ‘brand experience’.

American Copywriter

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Automotive, Retail
TAGS:	Brand Experience, branding

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