menu

The WOM Success Of Netflix

Advertising
Guy Brighton

85% of new Netflix subscribers say they signed up for the DVD-rental-via-mail service because they heard about it from an existing subscriber. This interview with Netflix CMO Leslie Kilgore illustrates how successful WOM can drive a business.

Interview (pdf)

Advertising
  • | {{post.date_formated_today}}
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Read More Read More Read More
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
No search results found.