85% of new Netflix subscribers say they signed up for the DVD-rental-via-mail service because they heard about it from an existing subscriber. This interview with Netflix CMO Leslie Kilgore illustrates how successful WOM can drive a business. Interview (pdf)

85% of new Netflix subscribers say they signed up for the DVD-rental-via-mail service because they heard about it from an existing subscriber. This interview with Netflix CMO Leslie Kilgore illustrates how successful WOM can drive a business.

Interview (pdf)

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