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The WOM Success Of Netflix

The WOM Success Of Netflix

By Guy Brighton on January 12, 2006

85% of new Netflix subscribers say they signed up for the DVD-rental-via-mail service because they heard about it from an existing subscriber. This interview with Netflix CMO Leslie Kilgore illustrates how successful WOM can drive a business.

Interview (pdf)

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
TAGS:	branding, Online & Web Services, Viral Marketing

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