The WOM Success Of Netflix
85% of new Netflix subscribers say they signed up for the DVD-rental-via-mail service because they heard about it from an existing subscriber. This interview with Netflix CMO Leslie Kilgore illustrates how successful WOM can drive a business.
Interview (pdf)
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| TOPICS: | Advertising, Branding & Marketing |
| TAGS: | branding, Online & Web Services, Viral Marketing |










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