January 23, 2006

The FiftyRX3 Project: Towards Sustainable Style

by Guy Brighton

A young designer takes a photo of herself everyday and posts it to the
web as part of her FiftyRX3 project. The story starts a couple of years
ago when Jill Danyelle
was frustrated by the lack of "sustainable style" available. She
switched professions and started to design a small line with the idea
that having an eco-conscience is not synonymous with living in yoga
gear and Birkenstocks. Alongside this, Jill decided to start her
personal project to take a photo of what she wears everyday for a year
as she tries to acheive a fifty percent sustainable style.

FiftyrRX3

Article categories: Advertising & Branding

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