Axe Deoderant TV : The GameKillers

Merissa from Cunning dropped us an email about an ad agency created show that broadcast on MTV:

“Have you heard about the one-hour special ‘Gamekillers’ on MTV last night? On this show, an innocent dater is subjected to all sorts of dating ‘obstacles’ (actors with different personality types like The Guy With a British Accent, The Guy With A Dog, The Drama Queen) as he tries to win the affection of a lovely lady.

I didn’t pay too much attention to the program despite the funny concept and witty dialogue/voiceovers – what did catch my attention was the BBH name and logo popping up as the credits rolled. “What is
BBH doing producing a tv show for MTV?” So I went to the mtv site which led me to www.gamekillers.com

The program was produced by BBH and @radical media for AXE deoderant (Unilever)…BBH is definitely pushing the boundaries, innovating, and keeping everyone on their toes. A great way to push past product placement & deliver interesting content. The website’s pretty cool as well. The show matches ads that, I think, are expected to roll mid-Feb.”

Thanks for the spit, M.