Engadget: Interview With Reggie Fils-Aime, Nintendo’s Sales & Marketing VP

Peter Rojas over at Engadget has interviewed one of the execs from what must be one of the most sexy electronics firms out there: Nintendo. Their simple product supported by an under-the-radar approach has won the brand many friends. Fils-Aime gives this insight about how Nintendo sees itself against the competition.

They have gone down a path that is very expensive for consumers, very expensive for developers to create content against, and they’re providing a level of horsepower technology that not many consumers want. We in providing to consumers and to developers an approach that is certainly high-tech and certainly powerful enough to create the most sophisticated games, but also has an approach that is open for developers to create whatever type of content they want.

The Engadget Interview: Reggie Fils-Aime, Executive Vice President of Sales and Marketing for Nintendo