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Fallon Planning Blog: Industry: Ad Agency Deathwatch: DIY Advertising

Fallon Planning Blog: Industry: Ad Agency Deathwatch: DIY Advertising

By Guy Brighton on February 8, 2006

Fallon says that the days (and fortunes) grow shorter for the traditional ad agency as nimble upstarts leverage technology advances to subvert our long-held business models. They go on to list technologies that allow brands to make successful advertising on the cheap.

Fallon Planning Blog: Industry: Ad Agency Deathwatch: DIY Advertising:

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