Games With Fashion

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February 22, 2006

Girl 251X550 Seattle based Edoc Laundry’s clothes weave an episodic, multimedia game into the fabric of their garments. The concept is an extension of alternate-reality games in which people try to solve puzzles that are propagated online but require players to team up to find clues in the real world. Usually, the games are promotional vehicles for other products, including video games and movies.

CNET Article

By Guy Brighton

in Advertising & Branding, Guy Brighton's Articles

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