Global Sneaker Battles

While Nike remains the top seller of footwear and athletic apparel in the
world, the acquisition of Reebok by Adidas-Salomon should "throw up a considerable roadblock to the swoosh
across Latin America and Asia", the New York Times suggests

The sneaker wars, once fought on the basketball courts and football
fields of the United States, are increasingly being waged on the track
fields of China, the volleyball courts of Brazil and the soccer fields
of Mexico, long overlooked markets filled with the fan base that
footwear companies thrive on.

The article looks at the strong competition Nike has in India, Japan and even the sluggish growth in the UK and France.

NY Times