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HipHop Star Launches Video Via Nike

HipHop Star Launches Video Via Nike

By Guy Brighton on February 21, 2006

Def Jam artist Rihanna has launched her latest music video “SOS” on nikewomen.com. The video features high-energy dance moves from the Nike Rockstar Workout created by director/choreographer Jaime King. Visitors to the site can pause the video and pull up screens with Jaime King teaching the dance moves. Details over at BrasndNoise.

Brand Noise: Rihanna Launches Via Nike

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Entertainment, Fashion, Sports & Fitness
TAGS:	Youth Marketing

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