February 28, 2006

Magazine Pop Up Retail : POP At Selfridges

by Guy Brighton

Pop SelfridgesBrit Fashion magazine POP is about to launch a temporary micro-boutique in Selfridges, Urban Junkies reports. The boutique will sell limited edition pieces from a selection of designers chosen by Katie Grand, Editor-in-Chief.

Merchandise from Miuccia Prada, Giles Deacon, Luella Bartley and Vivienne Westwood has been re-designed by Katie in limited edition colours and styles. UJ says:

“Think fluoro pink glitter Miu Miu sandals. We expect it will sell out almost immediately so get down there quick to shop until you POP.”

Urban Junkies

Article categories: Media & Publishing, Retail

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