Marketing Mobiles To The Youth Segment

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February 14, 2006

The Mobile Weblog looks at how operators, content providers and device manufacturers are starting to address the potential of the teen/tween/children’s markets more directly. In the US market in particular, two industry strategies are noteworthy: developing devices for kids that appeal to parents as purchasers, and marketing of phones more directly to the youth market.

Marketing Mobiles To The Youth Segment:

By Guy Brighton

in Advertising & Branding, Guy Brighton's Articles

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Marketing Mobiles To The Youth Segment

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