Olsen Twins Star In Badgley Mischka Ad

It probably was no co-incidence that the Olsen twins attended the Badgley Mischka show at the NY Fashion week this month. The designer label has signed the twins for a $1 million plus campaign for their spring collections. The twins may also be featured in the fall campaigns.

Badgley Mischka aims to target the 18 – 25 demographic and attract the younger, edgier customers.  "You have to do something to distinguish yourself. I think when people see this ad they will stop and say, Wow," says Neil Cole, chairman of Badgley Mischka’a parent company Iconix Brand Group. "We’ve all watched the Olsens grow up and now they are all grown up."

Good move for the designer. The Olsen twins have a strong following among the teenagers and now, the young women. But is this a smart move for DualStar Entertainment? Especially since the twins are considering designing evening wear or more formal clothing for their own label. Maybe this is a great platform to announce their coming of age– their graduation from being a teenager to being grown women,
We’ll wait and watch!