Rain From Korea Brings Pop Cosmopolitanism

Rain is one of the biggest pop-star heart throbs in Asia, the NY Times reports. The 23 year old Korean is an example of the ‘hallyu’ trend that has swept across the region – the popularity of all things South Korean in the face of American cultural dominance.

Now Rain wants to come to America and achieve the same level of popularity – and the producers behind him hope to leverage Asian immigrants connection through the web with their homeland as a stepping stone. The NY Times says:

Immigrants and children of immigrants, they live in an era when technology makes it easy to connect with their homeland. Small time entrepreneurs have long catered to the immigrant apetite for culture from back home. But what used to happen on a local level – is now taking place on a much larger scale…. Inevitably, non-Asian Americans are discovering such easily accessible foreign culture, too. Because of the "ultidirectional flow of cultural goods arouind the world, there is a new "pop cosmopolitanism.

Rain
New York Times