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Speedo Hopes to Stretch the Brand Beyond Swim Trunks

By Tim on February 14, 2006

"Olympic product is one of the most powerful ways to connect with the
amateur athlete," he said. Companies that dress medalists often see a
boost in retail sales in the months after the Olympics, he said — about
12% with the Winter Games, slightly more for the Summer Games.
Speedo

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TOPICS:	Retail
TAGS:	Fashion Brands, Sports

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