Start Your Own TrendWatching Unit

The TrendWatching team seem to be more content in encouraging you folk to do the trend spotting yourselves rather than find trends themselves. In their latest newsletter, they recommend:

Start your own corporate TREND UNIT. Today. Even if that unit is just you (in which case it’s really a TREND YOUNIT ;-). The TREND UNIT is not some multi-million dollar/euro/pound affair. It doesn’t have to employ a staff of five (though that eventually would be nice ;-). It’s more a state of mind. It can be low-cost, unauthorized, and grass roots if need be.
… We guarantee that within weeks, your TREND UNIT will be the focus point for trend-minded colleagues and other contributors.

trendwatching.com: February 2006 trend briefing