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The Attention Theory of Fashion

The Attention Theory of Fashion

By Guy Brighton on February 14, 2006

Phil Leif over at Millionaire Socialite posts his theory on the success of trends in the fashion industry:

The regular introduction of new fashion trends acts allows consumers to revaluate their consumption strategies in the face of this novel stimulus. The consumption strategies that they adopt in response to this novel stimulus turn into new habits.

Notes: Attention Theory of Fashion at Millionaire Socialite:

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