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Apple & Tesco

Apple & Tesco

By Henry Lambert on March 3, 2006

It must be love. Apple is to partner with UK superstore Tesco. Jobs and co have clearly decided to chase the consumer penny – the move follows a successful trial at Tesco in Milton Keynes where an ‘Apple Zone’ was set up. Can the iPod halo keep persuading when you’re selling your wares in Tesco?

Recent Articles By Henry Lambert

Advertising Planner, Editor of IF! and occasional trend spotter.

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TOPICS:	Electronics & Gadgets, Entertainment, Retail, Web & Technology
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