Blog Noise, Godin Is Wrong


Another marketing fellow, Seth Godin, complains in his blog that there is too much noise on the web - too many blogs with too many posts. Oh dear[With] blogs you...

Piers Fawkes, PSFK
  • 14 march 2006

Another marketing fellow, Seth Godin, complains in his blog that there is too much noise on the web – too many blogs with too many posts. Oh dear

[With] blogs you can easily post 100 times a day. With a team, it might be a thousand…. Blogs with restraint, selectivity, cogency and brevity (okay, that’s a long way of saying "making every word count") will use attention more efficiently and ought to win.

Well Seth. It sounds like you’ve got a problem, not the blogosphere. If you’re finding all this information too much, maybe you need to look at how you manage it. Switch off those RSS feeds that waste all your time.

Godin may not be the only one to get RSS fatigue but it’s outrageous that he commands the rest of us how to behave and think. The blogoshere is the wondrous filter of the vast amounts of content. It’s through this filter, some of the top blogs find the best stories. Without the anarchy, without the oceans of content, we wouldn’t have access to the riches we find each day. If we were all acting with "restraint, selectivity, cogency and brevity" we’d be starved of good ideas.

Seriously, if you, reader, have too many RSS news headlines everyday – don"t patronize the rest of us with a blog post – change your behavior, not ours – turn the dial and switch off.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Europe Today

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Today

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

Transformable Table Maximizes Utility In Small Spaces

The piece of furniture from Boulon Blanc is a functional and well-designed addition for an apartment of any size

Related Expert

Steve Katsaros

Solar Power, Social Good, Development

Technology Today

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Today

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Technology Today

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Advertising Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

Automotive Today

Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

No search results found.