Blog Noise, Godin Is Wrong


Another marketing fellow, Seth Godin, complains in his blog that there is too much noise on the web - too many blogs with too many posts. Oh dear[With] blogs you...

Piers Fawkes, PSFK
  • 14 march 2006

Another marketing fellow, Seth Godin, complains in his blog that there is too much noise on the web – too many blogs with too many posts. Oh dear

[With] blogs you can easily post 100 times a day. With a team, it might be a thousand…. Blogs with restraint, selectivity, cogency and brevity (okay, that’s a long way of saying "making every word count") will use attention more efficiently and ought to win.

Well Seth. It sounds like you’ve got a problem, not the blogosphere. If you’re finding all this information too much, maybe you need to look at how you manage it. Switch off those RSS feeds that waste all your time.

Godin may not be the only one to get RSS fatigue but it’s outrageous that he commands the rest of us how to behave and think. The blogoshere is the wondrous filter of the vast amounts of content. It’s through this filter, some of the top blogs find the best stories. Without the anarchy, without the oceans of content, we wouldn’t have access to the riches we find each day. If we were all acting with "restraint, selectivity, cogency and brevity" we’d be starved of good ideas.

Seriously, if you, reader, have too many RSS news headlines everyday – don"t patronize the rest of us with a blog post – change your behavior, not ours – turn the dial and switch off.


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