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Cartier’s customized fragrance

To celebrate is new six-story flagship in Paris, Cartier has introduced a customized fragrance called Bespoke. Mathilde Laurent, Cartier's resident nose will meet with clients...

Guy Brighton

To celebrate is new six-story flagship in Paris, Cartier has introduced a customized fragrance called Bespoke. Mathilde Laurent, Cartier’s resident nose will meet with clients three to four times, over 2-3 hours each visit and gain insights into her clients personality, likes and dislikes by asking them seemingly innocent questions like what was your fave smell as a child– but questions that carry a lot of wealth! Based on her observations, she will craft three prototypes for her client to choose from and will fine-tune and retouch the chosen bottle.

The process can take anywhere between 2 months to three years and will cost a cool $72,600 a pop. The fragrance will arrive in a beautiful Baccarat crystal bottle.

This one takes the cherry of all the customizable fragrances!!

(As reported in Time magazinem,Style and Design Special issue)

PSFK Writer Guy Brighton
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