Coca-Cola “We all speak football” Trexi Series

To promote their association with the summer World Cup, Coca Cola have got international artists to design 25 urban ‘Trexi’ toys. The blurb:

Centred on the concept of football as a ‘common language’ and a deep passion which brings people from all walks of life together, the trexis reflect the artists’ impressions of what football and Coca-Cola mean to them. Each of the 25 trexis come in individual, unique packages designed by the respective artists. In addition, each package details the artists’ biographies and their inspirations for their ‘We all speak football’ trexi designs.

Superb.

Coca-Cola “We all speak football” Trexi series designs