When Ethan Kaplan did a talk at the University of Califronia Santa Barbara recently he ran a poll with the 100 students he was presenting to. He found some very interesting results:
- About 1/3 had a MySpace profile.
- Roughly 90% had FaceBook profiles.
- Five people, all guys had heard of digg
- No one had heard of BoingBoing, Delcious, memorandum or NewsVine.
- About 15 had the Arctic Monkeys CD. None had paid for it
- Only a few had actually bought music in the last month
- About 20 had heard about the Sony DRM scandal
Obviously this is a little qualatative, so don’t base your business plan on it – and also compare the stats with this: when I did my talk at Parsons recently, 33% of the students were sat at the back asleep. ;)
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