CustomerMade, Copenhagen

Christian Schwarz Lausten at Innovation Lab in Denmark dropped us line about a new conference they’re running called CustomerMade. It looks spot on:

CustomerMade is a revolution from below. Customer passions are turned into profit by facilitation rather than persuation and marketing. A recent study in the Harvard Business Review shows that products based on ideas generated outside the company give the highest returns. The best ideas are not your own. Proctor & Gamble’s goal is for fifty percent of all new product ideas to come from external sources such as the future users of their products.

Details are here, but now we’re thinking about it, any brand out there want to sponsor our flights to the conference and get their logo on any video podcasts we manage to do? Now that really would be a CustomerMade Ad for you and your brand!