Cut & Paste Journalism: Adrants

For a moment, we thought AdRants had gone off and done some exclusive, investigatory journalism and produced an extensive post on the new clothing range called Release inspired by the Scion brand. Then we found an almost identical press release.

Don’t get us wrong. We’re kings of content aggregation, but when we riff off a press release we (a) like to let our audience know and (b) think it’s a but sad to reproduce someone’s whole press release into a huge ad-blog article.

Thoughts?

As an additional thought. Does anyone think that the "celebrities and teams" like the urban mags are selling out??

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