March 21, 2006

Designing A Global Brand

by Guy Brighton

shanghai tangAn article on CNN looks at the development of Shanghai Tang:

“Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion which had effectively come to a stop in China,” says founder David Tang. “Never describe it as ‘East-meets-West’ because it’s not, it’s Chinese,” he states.

CNN.com - Designing a global brand

Article categories: Brands

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