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Designing A Global Brand

By Guy Brighton on March 21, 2006

An article on CNN looks at the development of Shanghai Tang:

“Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion which had effectively come to a stop in China,” says founder David Tang. “Never describe it as ‘East-meets-West’ because it’s not, it’s Chinese,” he states.

CNN.com – Designing a global brand

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Environmental / Green
TAGS:	Fashion Brands

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