March 2, 2006

“environmentally easyjet”

by Guy Brighton

I’ve said it before and I’ll say it again, to be an engaging, relevant, desirable brand today you have to stand for something.

EasyJet apparently stands for a better environment. According to its new chief executive, Andy Harris, Easyjet is an "environmentally friendly" airline, committed to travellers who care about the world’s future. Bashing the competition (BA and Ryanair), he sites their use of new aircraft and full aircraft as the environmentally friendly option for short-haul travel. 

Read more on [The Guardian's Travel Section].

Article categories: Advertising & Branding

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