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Fashion Innovation. Really?

Fashion Innovation. Really?

By Guy Brighton on March 6, 2006

A definition of innovative – ‘being ahead of the times or producing something that is like nothing else’. Why then do so many ill treat this word? Scott Kobayashi’s art and design blog – Kobayashi Five – explores the abuse of innovation.

Kobayashi of California Bay plants seeds of thought about art and design – his knowledge has lent content to Josh Spears’ blog and also allowed him to work on campaigns for sports-wear brand Adidas.

Hopefully campaigning for the health of innovation will allow the word to return to its former self. Lets hope so.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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