Please tell us this is an early April fool joke. Guinness seems to have developed a device that will beam some sonic wave through your home-poured pint of Guinness to make it cloudy like the one we had in the Spotted Pig last night.
It all seems so simple: buy a special type of Guinness called Surger, buy the Surger device, plug it in, oh did we tell you the beer has to be in the fridge three hours, then pour water on the surger, then pour your pint at 45 degrees and then pop your beer onto the Surger device. Press button – as shown in this video (that obviously features people who work at their online agency). have in a bar.
We thought waiting ten minutes to get served by the girl with all those wonderful tattoos was hard enough.
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Actually tried this out a week ago, it drew a crowd and was novel to watch. Most importantly, the Guinness tasted just as it should too, hand poured!
The Surger will be fantastic for small bars, beaches etc where getting a proper cellar involved isn’t possible.
I want to try other drinks on it though…maybe stick my tongue on it etc.
March 16th, 2006 at 12:00 pm
I got an emailer about this Guinness product – what bothered me was the suggestion of microwave energy flowing around at table height – which must do wonders to push sperm counts down. Is contraception a hidden product benefit? I communicated my concerns to mama guinness but so far she hasn’t seen fit to respond.
March 17th, 2006 at 8:50 am
Actually, I think they developped something similar for the Japanese market where bars didn’t have space or equipment to serve Guiness as it should be. So they provided Guiness in bottles and a similar device.
March 19th, 2006 at 8:17 pm
The Guinness Suger is awesome, it looks and tastes just like it came from the tap! Good Job Guinness
June 7th, 2008 at 4:37 pm