Hardstaff/Mother Ad for Orange
For a spot to out-do the simplicity and beauty of last years Sony ad is asking a lot. From the concept alone, the new Orange Mobile ad from Johnny Hardstaff and agency collaborator Mother had a good shot. The spot features brightly colored paint poured into various glass containers, which overflow. Where this spot misses is on the audio. Wrong music and a horrible voice over. Still it is beautiful to watch. This spot is a departure for Hardstaff who in the past has produced work that looks much more high-tech. You can download the spot here. (see the option at the bottom)
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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