Martina over at Adverblog points to the distressing news that Heineken was going to water down their pretty damn good beer by introducing a light version.
We all cry, “Why?”
Heineken Light
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March 10, 2006
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Inspiration to make things better.
Looks like they want this to compete with Amstel Light.
Their lager with which most people are familar is pretty average — nothing spectacular. Some biscuity malt, no noticeable hops, and a bit of the import skunk in the bottled version.
Their light version is probably just the same in terms of light lagers. I haven’t had it yet.
But I see no reason to drink either since so many great beers are brewed nearby.
March 11th, 2006 at 2:44 pm
i love heineken light, it is a great beer and i believe it was a great idea of heineken to introduce it to the US to compete with all the light beers that are tacking over the majority of market.
April 1st, 2006 at 12:23 am
Let’s not compare apples and oranges. This is a light beer. And compared to other light beers, it’sway above average for body and flavor.
September 10th, 2006 at 1:45 pm