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How adidas Got Their Graff Campaign Right

How adidas Got Their Graff Campaign Right
Culture
Guy Brighton
  • 22 march 2006


The Wooster Collective have a detailed examination on how adidas used graffiti artists without getting a PSP backlash (so far).

If you’re a regular reader of the Wooster website, then you’ve followed our ongoing critiques and commentary on how brands either get it right or get it entirely wrong when they attempt to assimilate graffiti and street art into their campaigns.

Not too long ago we took Sony PSP to task for launching an ill-conceived and deceptive campaign that showed how brands should “not” attempt to do these things.

So today, we thought we’d show you what we think is the other side of the coin – how companies can “get it right” with a clever, authentic campaign that gets all the details right.

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