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How Lacoste Shed Its Old Skin

How Lacoste Shed Its Old Skin

By Guy Brighton on March 2, 2006

An article in Business Week looks at how Lacoste spent much of the ’90s refining its strategy and polishing its image as an upscale sports-lifestyle brand.Lacoste’s Alligator Sheds Its Skin

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Environmental / Green
TAGS:	Fashion Brands

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