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Joga Bonito

Joga Bonito

By Guy Brighton on March 9, 2006

There’s an interesting and confusing campaign being run by Nike aimed to bring skills and passion back into football (soccer) rather than diving, fighting, spitting and arguing. Eric Cantona – he who once jumped feet first from the football pitch into a Crystal Palace spectator – presents the case in a two and a half minute clip. The clip also shows Wayne Rooney in action – a beautiful player, but damn brutal too.

Clip

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TOPICS: Advertising, Branding & Marketing
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