If sneakers are constantly on your mind then you might be a sneakerhead, or a sneaker connoisseur
or aficionados as some like to call themselves. And don’t worry you are not alone! This sub-culture is exploding at the moment and mainstream media seems to be picking up on this addictive trend. First it was it was the Boston Phoenix that had an in-depth article on the whole sneaker culture, then there was TIME magazine’s article "Freaking for Sneakers." The most recent piece, "Sneakerhead Bonanza", was by Eric Wilson for the NYTimes.
"Therise of sneakerheads, as aficionados of artistically enhanced
footwear call themselves, has had a contagious impact on shoe
companies. It is rare this spring to locate a style that has not been
touched by the hand of an artist, designer or cartoon character. That’s
the way sneakerheads like their shoes: expensive and unique."
It seems like the sneaker culture might be approaching a tipping point that will lead it from the domains of SUB to MAINSTREAM which, some might suggest, could destroy the whole essence and the foundations of the sneaker game.
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Just from my own unscientific observations on the NYC subway, I’ve see a bit of atrend towards “proper shoes” as my Granny used to call ‘em.
March 24th, 2006 at 2:57 pm
Oh one more thing…I forgot to mention that Spike TV will airing JUST FOR KICKS: A Documentary About Sneakers, Hip Hop and the Corporate Game Tuesday March 28. I personally haven’t seen it yet, looks interesting.
“Just For Kicks is the first film of its kind to present the underlying drivers and players that fueled the global sneakers revolution…. and its $26 Billion global market.”
http://www.justforkicksmovie.com/
March 24th, 2006 at 5:38 pm
It looks like the NYTimes is proving me right. They have another interesting piece, that was published today, on the street/sneaker scene titled STREET COUTURE, using the Supreme brand as their main example. Check it out.
http://www.nytimes.com/2006/03/26/magazine/326wwln_consumed.html
March 26th, 2006 at 5:37 pm
great post. keep up the excellent work, psfk!
March 27th, 2006 at 12:26 am
Good stuff Rob !
March 27th, 2006 at 7:05 pm