If sneakers are constantly on your mind then you might be a sneakerhead, or a sneaker connoisseur
or aficionados as some like to call themselves. And don’t worry you are not alone! This sub-culture is exploding at the moment and mainstream media seems to be picking up on this addictive trend. First it was it was the Boston Phoenix that had an in-depth article on the whole sneaker culture, then there was TIME magazine’s article "Freaking for Sneakers." The most recent piece, "Sneakerhead Bonanza", was by Eric Wilson for the NYTimes.
"Therise of sneakerheads, as aficionados of artistically enhanced
footwear call themselves, has had a contagious impact on shoe
companies. It is rare this spring to locate a style that has not been
touched by the hand of an artist, designer or cartoon character. That’s
the way sneakerheads like their shoes: expensive and unique."
It seems like the sneaker culture might be approaching a tipping point that will lead it from the domains of SUB to MAINSTREAM which, some might suggest, could destroy the whole essence and the foundations of the sneaker game.