New Age Fund Raising
An article in the NY Times looks at how modern fundraisers appeal to younger ‘philanthropists’ with a myriad of activities:
Pressed for cash, driven to make a difference, yet turned off by the seated dinners of conventional charity efforts, enterprising young fund-raisers across the country are turning to dodgeball tournaments, scavenger hunts, mustache-growing contests and a host of other unusual incentives to raise money for homeless shelters or hurricane victims.
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| TOPICS: | Uncategorized |
| TAGS: | Guerrilla Marketing, Outdoor Marketing |
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