Nokia expects a mass take up of mobile TV by 2008. After dozens of trials they expect mobile users will enjoy TV and even pay between 5 to 10 Euros a month for it.
A challenge to the roll out is the MobiTV broadcast standard. Nokia favors the European DVB-H standard, but the preferred frequencies are not available throughout the continent. That means certain countries like Finland, France, Spain, Italy and the Netherlands will get TV faster than other countries.
Reuters Article
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Funny, the day after the WSJ published a piece of research from RBC Capitol Markets showing that 3/4 of US cell phone users surveyed said they weren’t interested in TV or music on phones and certainly wouldn’t pay for it. Seems like they just want to make phone calls!!!
Don’t forget, the Nokia research was paid for and conducted by Nokia… So what the hell do you expect it to say… Kinda like we’re winning the war in Iraq, ‘co the Pentagon says so!!!
Cheers/George
March 4th, 2006 at 4:52 pm