Personal Edition: Coke

This is a photo of a bottle of Coke one of the Festival organiser’s drank at lunch yesterday here in Slovenia. We’ve seen Coke do this before: Coke offers different artistic wraps of their bottles. What they’re offering is the opportunity for consumers to select a product that reflects something about them at that moment - it could be there mood, their fashion or something else about them.

This trend of Personal Edition is closely related to Customization and Limited Edition. It’s about individualism but it’s also about bringing a sense of beauty into one’s life. 

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