March 29, 2006

Personal Edition: Coke

by Piers Fawkes

Coke-Slovenia-1This is a photo of a bottle of Coke one of the Festival organiser’s drank at lunch yesterday here in Slovenia. We’ve seen Coke do this before: Coke offers different artistic wraps of their bottles. What they’re offering is the opportunity for consumers to select a product that reflects something about them at that moment - it could be there mood, their fashion or something else about them.

This trend of Personal Edition is closely related to Customization and Limited Edition. It’s about individualism but it’s also about bringing a sense of beauty into one’s life. 

Click image to enlarge

Article categories: Design, Food & Drink

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | Print This Post |

Subscribe

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.