Your go-to source for new
ideas and inspiration

Today's Ideas

The PSP Branded Content Opp

The PSP Branded Content Opp

By Guy Brighton on March 16, 2006

Adverblog tells us that New Media Age has an interesting article on the business Sony has generated with the launch of the PSP. Brands like Nike and media giants like MTV and Conde Nast have started creating content specifically for the PSP, which “isn’t simply a gaming device but it’s most of all a source of entertainment.”

Adverblog: The PSP branded content opportunity

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

Comments

TOPICS:	Uncategorized
TAGS:	Youth Marketing

About Advertise Contact Tips

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.