The PSP Branded Content Opp

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March 16, 2006

Adverblog tells us that New Media Age has an interesting article on the business Sony has generated with the launch of the PSP. Brands like Nike and media giants like MTV and Conde Nast have started creating content specifically for the PSP, which “isn’t simply a gaming device but it’s most of all a source of entertainment.”

Adverblog: The PSP branded content opportunity

By Guy Brighton

in Uncategorized, Guy Brighton's Articles

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The PSP Branded Content Opp

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