2006 NY Auto Show Press Day 2

Continuing this weeks coverage of the NY Auto Show, we’re all about red today. Day 2 at the show appeared to be less on schedule as IF!/PSFK planned on attending the MINI and Porsche launches. MINI happened earlier than scheduled and Porsche didn’t happen at all. Instead we took advantage of our open access to wander around some of the high end brands and get close to the cars.

This year Ferrari has cars at the show, but also there is a special show happening at the corporate showroom at 55th and Park Ave. The 20 best nominees for the “Ferrari of the future,” created by automotive design students from four of the most prestigious design schools worldwide (College for Creative Studies of Detroit, Coventry University – School of Art & Design, Istituto Europeo di Design of Turin and Tokyo Communication Arts), will be displayed at the Ferrari Corporate Showroom.

In 2005 Ferrari invited the four prominent car design schools from Britain, the U.S., Italy and Japan to submit entries, which led to participation of 20 finalist projects – shaped by 49 students from 13 different countries – all vying to win an internship for all team members at either Ferrari or Pininfarina. “As both an icon and innovator, Ferrari has become the pinnacle of all design, engineering and technology within the automotive industry,” said Parlato. “We are proud to continue to play an inspirational role in the future of outstanding design, as well as to remain the motivation for prospective cutting edge designers-to-be.”

Each of the 1:4 scale models to be displayed propose stimulating alternatives to the internationally acclaimed shapes of current and previous mid-engined eight cylinder and front-engined twelve cylinder Ferrari vehicles. In addition to the models, all teams provided a series of sketches and concepts supporting innovation, styling and functionality from both an internal and external perspective. While students were granted creative freedom throughout the competition, each design needed to retain the recognizable features and values of the Ferrari Marque.

‘Concepts of the Myth’ is open to the public till April 22nd

We’ve got some photo’s from the corporate showroom as well as the stand at the NY auto show here.

Photo’s of each of the entries are here.