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2006 NY Auto Show Review

2006 NY Auto Show Review

By Dave Pinter on April 18, 2006

There’s tons of coverage on other blogs about specific vehicles that were at the show. We’ve got a photo gallery featuring the key vehicles and what the display stands looked like. We’ve still got our photos from this years past Detroit auto show posted. While this years NY show was good in terms of new vehicles released, it still doesn’t have the theatrics of Detroit. But some automakers came close.

Fords brand portfolio looked very much like it did in Detroit. They installed major components of their current stand package. Ford had a large section of it’s blue video wall. Land Rover had the waterfall wall. Volvo built a nice modern meeting room structure in the back of it’s stand.

BMW had a new stand at the show. It was constructed from aluminum beams and fitted with large graphic banners. Towards the back of their stand, the brand installed a two level structure with an accessories display below and a lounge above. BMW also installed wood flooring throughout the entire area of their stand.

VW, our perennial favorite show brand moved to a downstairs location. Still, the brand had a smart stand that did a lot with simple materials. Large fabric banners were used in a dual purpose role to deliver a message as well as divide up the space.

GM, who should have had a good show, got mired in defending itself from analysts who have seen a world without GM in their tea leaves. While I was impressed with the offer that was presented for Saturn, GM as a whole still has the feel of a company content to lumber along. It’s stand was not dynamic and it’s graphic communications were stale.

Our complete photo gallery can be seen in slide show form here.

Or quick link to the over 200 individual photos.

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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