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$23 Million Proves That A Large Ad Gets Noticed

$23 Million Proves That A Large Ad Gets Noticed

By Piers Fawkes on April 28, 2006

Huh? Someone spent a lot of money to prove that a full page ad in a newspaper has a “positive effect on consumer brand commitment.” Oh, it was by the Newspaper Marketing Agency spending that 14 million pounds.

Maybe that money may have been better spent understanding why people are not reading newspapers anymore.

Brand Republic Article

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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