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adidas Pulls Controversial Sneaker

adidas Pulls Controversial Sneaker

By Guy Brighton on April 30, 2006


The continuing controversy surrounding the Ray Fong
character, on the Adidas x Huf x Barry McGee sneaker has finally come to
an end. Adidas has decided to pull the remaining pairs of this shoe after
countless complaints and calls for boycott from the Asian community. "Out
of respect to those offended and to demonstrate our deep commitment to
inclusiveness and diversity, we have chosen to pull the remaining shoes from
the marketplace” read a statement issued by the company.

An apology was
also issued for the offense that was caused by the art work. The limited
edition sneaker that contained an Asian caricature that some considered to be
racist was a part of Yellow Series in the Adicolor campaign.

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TOPICS: Advertising, Branding & Marketing, Arts & Culture, Fashion
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