Bacardi Launches Brand-Funded Online & Mobile Radio Station

Bacardi are to launch an online and mobile radio station in the UK and US.

21+ consumers will now be able to connect to BACARDI B LIVE Radio by streaming exclusive music content 24/7 through the Internet and directed to mobile phones across the world. Also, once the radio network is up and running it will be the first time listeners will be able to hear BACARDI sponsored concerts and events. “This allows our 21+ audience to experience the values of the brand anywhere,” says Shane M. Graber, Group Marketing Manager, Bacardi U.S.A., Inc. “It is also a way for us to bring BACARDI B LIVE Events from across the world to a much wider adult audience,” he continued.

BACARDI B LIVE Radio will play a mix of uplifting party anthems from the world’s hottest dance floors with guest DJs selected from a global talent portfolio to produce exclusive contemporary mixes. During the weekend, the content will feature the “best of the week” and live recordings from B LIVE events that have taken place across the globe.

Yahoo! News