Befriend The Mime: Virgin Switch Back / PSFK Generated Virgin Ad

Virgin have launched a Sidekick like mobile device called the Swithcback, Gizmodo reports. The little gadget will have dedicated text messaging keys, a camera, AIM, Email and Web browsing.

Probably less interesting is the fact that we stumbled upon the shoot for the ad last Sunday in Washington Square in NYC. So what did we do? Get with the user-generated-media kids and get our camera out and cobble together our own little ad with lots of mimes in it. (ok, ok, sometimes we get distracted from our task of trend scouring).