Bloggers Are Trendsetters

A new report from Jupiter Research suggests that although bloggers may all a bunch of weirdos, freaks and research analysts – they’re also rather influential too. The Guardian reports:

Although unprompted contributors are generally younger and more vocal than the wider online population, they are increasingly important as opinion formers and trend-setters. Mr Smith [of Jupiter Research] says businesses, media organisations and advertisers reading blogs should be wary of making assumptions about their wider significance, but that their muscle cannot be ignored.

“They’re not representative of the larger audience, but what they’re saying does matter,” [said Julian Smith, an analyst for Jupiter Research].

Julian Smith’s oh-so-much-cooler blog can be found here.

;)

MediaGuardian.co.uk\