Business Blogging

A lengthy article on BBC.com looks at the impact (positive and negative) of blogs on businesses.

Small wonder, then, that more and more firms are paying greater attention to what blogs are saying about them – and even trying to meet the bloggers halfway.

“Companies have been used to a level of control, and it’s been very much a one-way street,” says Matthew Yeomans of Custom Communication, an agency which seeks to help businesses navigate their way around the burgeoning blogosphere.

“For years, they’ve shut out their audience and hidden behind the world of PR. That’s all blown out of the water now. They can’t do that any more.”

BBC NEWS