The Times reports that Peter Bollinger, the chief executive of Clarks shoes, made “errors in product mix, styling and consumer focus” which resulted in a sales slump.
[Bollinger] said that its spring range for women last year had focused too much on smart merchandise and not enough on casual, comfortable shoes. In tune with the footwear market as a whole, Clarks also experienced disappointing sales of boots last autumn as a result of the warm weather late into the season.
Facebook
Twitter
Digg
Reddit
StumbleUpon
